Books I’m reading: ‘Be the Media’, by David Mathison

21st century social media trends.

I first stumbled upon David Mathison’s book, *’Be the Media‘ (*affiliate link), after searching iTunes for podcasts that discussed ‘new media’ trends. Since I wanted to ‘get up to speed’ on the subject during my sabbatical, I downloaded the ‘Be the Media’ podcasts onto my iPod to listen to on my walks. I found that the interviews, featuring guests such as marketing expert Seth Godin, Craigslist’s Craig Newmark, and Woodstock creator Michael Lang, were both entertaining and informative, so I decided to check out the book’s table of contents on the ‘Be the Media’ website. It was exactly what I was interested in, so I made the purchase. Plus, there was a “must read” endorsement by talk show host [Read more…]

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